Passing off
The tort (or delict in Scotland) of passing off relates to misrepresentations made by one trader that damages or may damage the goodwill of another. It can be used to protect unregistered business and product names, logos and "get-up."
The "classic form" of passing off is generally defined by reference to 3 requirements:
Goodwill in the UK attached to goods or services
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A misrepresentation by the defendant to the public (intentional or not) leading the public, or likely to lead the public, to believe its goods or services are those of (or connected with) the plaintiff
The plaintiff suffers or is likely to suffer damage due to that misrepresentation.
However, the misrepresentation may be as to other matters, such as:
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That the plaintiff's goods are those of the defendant (ie, reverse passing off)
- Misrepresentations as to quality
- False endorsement
The misrepresentation must be one which confuses or deceives the public or is likely to do so. Goodwill has been described as the "benefit and advantage of a good name or reputation..." or the "attractive force that brings in customers." Goodwill can be limited to certain areas or geographic locations.
An extended form of passing off requires:
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A misrepresentation made by a trader in the course of trade to prospective customers or ultimate consumers, which is calculated to injure the business or goodwill of another (ie, such injury must be reasonably foreseeable)
- Which causes actual damage to a business or goodwill
Designs
There are 2 main types of design rights in the UK: registered designs and unregistered design right.
A registered design is a monopoly right and can protect the whole or part of a product resulting from features of lines, contours, colors, shape, texture or materials of a product or its ornamentation. This can include, for example, packaging, get up, graphics and typefaces parts of products, icons, maps or web design.
Registered designs must be new (ie, not previously disclosed or available to the public anywhere in the world) and have individual character (ie, creating a different overall impression on the "informed user" taking into account design freedom). There are exceptions to this, and features dictated by function (“must fit” and “must match” exceptions) cannot be protected. To obtain a registered design, it is necessary to register with the UK Intellectual Property Office (UKIPO). The UK is a first-to-file system, although a registration may be refused or revoked if it conflicts with prior rights.
Unregistered design right arises automatically when a design is recorded in a design drawing or an article has been made to the design. Unregistered design right subsists in the shape or configuration of the whole or part of an article that is original and not commonplace and has been recorded in a design document or an article made to the design and that has been created by a qualifying person. Unregistered design right protects the appearance of functional products and does not protect any surface decoration, nor does it protect methods or principles of construction, which should (if eligible) be protected with patents. Unregistered design right is not a monopoly right, as it only prevents copying.