Trademarks must generally take a distinctive form and be capable of distinguishing goods or services.
The GCC Trademark Law (as implemented in KSA) provides an indicative list of registrable trademarks, including names, words, signatures, characters, codes, numbers, titles, seals, drawings, images, inscriptions, packaging, figurative elements, shapes or colour, group of colours or combinations of colours. Unconventional marks such as sounds and smells are now also registrable under the GCC Trademark Law.
The KSA has adopted and applies the Nice Classification for the purposes of registration of marks.
An application for trademark registration is submitted to the Trademarks Office at the Saudi Authority for Intellectual Property. A person who has a registered trademark is its exclusive owner, and the use of a registered trademark by any other person requires the consent of the owner.